Event design
Yandex ULTIMA Rosa Khutor 2024
Description
- Year: 2024
- Total area: 60 square meters
- Location: Rosa Khutor, Sochi
- Style: Following Yandex brand guidelines
Mountains are the perfect place to build an observatory. Especially if it is built to observe both the inner and the outer world.
ULTIMA observatory, a unique ideal space where you can relax after a busy day and prepare for an even more eventful night of the festival, was open for one week below the mountain peaks and above the noisy parties in Rosa Khutor, Sochi.
The mirror pavilion is the first premium brand integration in the history of New Star Camp and it has become one of the main art objects at the festival.
- — Through a holographic film dome the sky light was refracted in an unexpected spectrum and different hues were visible throughout the day.
- — This effect could be observed from the ULTIMA lounge that featured comfortable sofas, wireless chargers and conceptual cocktails that were created specifically for the project by Evgeny Kirshbaum.
- — In the central part of the lounge/ space you could see a hand-assembled kaleidoscope that you could rotate and look at the outer world through your senses.
