Ultima Yandex Market Moscow 2024

• Year: 2024
• Total area: 1500 sqm
• Location: Moscow, Loft Hall #8
• Style: Following Ultima Yandex Market brand guidelines

The visual concept is based on the idea of the passage of time, with a reference to sand and hourglasses, which reflects the concept of anticipating market trends. Several functional areas have been developed, including an entrance group with a pedestal in the form of a brand logo, a reception area with a foam block counter, and a welcome area with custom tables. The main area features an unusual photo zone, lounge area, and central object - a stage space with glass-block back walls through which the lights shine. A curved sandbox became a place for welcome performances, as well as another lounge area.

Client: Ultima Yandex Market 

Agency & Creative idea: Balagan 

Art Director: Ekaterina Tsybulkova 

Set design of the stage space: OOPS Team 

Set design: Ulitta Ukhtomskaya, Ekaterina Zykova