SOGAZ FINOPOLIS Sochi 2024
Description
- Year: 2024
- Total area: 65,5 sqm
- Location: Sochi
- Style: Following SOGAZ brand guidelines
SOGAZ at FINOPOLIS 2024: Innovations for health and the future. Integration of the brand into the largest Russian forum for innovative financial technologies. Designed for the LARNILANE.
The project included three unique brand areas: the main stand "Health Capsule", an art installation in the "Zone of the Future" and a comfortable lounge area.
The health capsule reflects the whole system of services and technologies put together to take care of your health. Each component symbolizes this comprehensive approach.
Central activation "In the stream of Thoughts" was a unique technology that transforms participants' emotions into visual images. On the screen, one could see how the emotional state affects health and quality of life.
Neurobar was an interactive zone with vitaminized drinks, where an artificial intelligence camera analyzed guests' facial expressions and suggested the ideal option based on their mood.
